Businesses don’t give up Social Media

This plan helps you showcase a product, a service, or yourself to the right audience by your social media. Successful advertising defines sales objectives and strategic use of a mix of channels in a planned time.

“I use social media as an idea generator, trend mapper and strategic compass for all of our online business ventures.” – Paul Barron

 

Social media have been highlighting their potential for two consecutive years: bringing connection, online stores, generating trends, creating movements that generate impression, knowledge and above all unite people digitally, promote online education and create investment in various businesses that showed the needs of the moment.

 

User-created content maintains its leads: 

Now people are divided between those who continue with their work or studies at home and those who have already returned to their normal activities. 

Although the restrictions imposed by countries on social interactions have been decreasing, the use of the internet continues to grow, as the number of internet users in the world grew more than 7% during 2021, and the trend persists in 2022.

From platforms such as TikTok and Instagram mainly, where the variety of content continues to order and ingenuity continues to be one of the most important keys to success.

 

The coherence between the messages and the brand will be more relevant

Currently, consumers pay a lot of attention to the social initiatives that brands have and prefer those that are committed to a cause. In other words, they are no longer separated from what is happening in the world. The same people will start asking them to express a position or show that they invest resources in improving a situation.

A study has suggested that at least in Latin America, 7 out of 10 consumers would change brands for another that contributes to society. But it is not enough to announce in the communication of social networks, but it must be real and reflected from the company culture. Customers realize it and, if they discover it, they will not hesitate to communicate it on their social profiles to expose the double-talk.

 

Digital Marketing Trends

  • The irruption of the metaverse, virtual reality and augmented reality
  • Quality content vs amount of content
  • Video marketing gains strength
  • Programmatic advertising will continue to be a trend in 2022
  • CRM evolves in 2022

 

With brands needing to continue engaging with their customers, investments increased in digital meetings, virtual fitting rooms, filters, and augmented reality-driven features across all social media platforms.

 

One of the values ​​that consumers have paid more attention to is inclusion, which is affecting the way brands approach and prepare their campaigns for 2022. Equity, inclusion and mental health care will be three themes that should be taken into account and given more value (HubSpot, Inc., 2021).

 

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